End of Module Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

As the brief was based upon different processes I have learnt about what is available and what is realistic within industry. As the brief I set was upon honey I wanted to produce a range of different products covering a few different processes. As I couldn't afford to print the products I tried to interpret the products as mock ups to the best I could with the facilities and stocks available to me. I was happy with the flyers, shirt and testers. But I would of preferred to use sheets of self adhesive stock to mock up the jars as the acetate was stuck to the jar using spray mount which on clear stock gives a mist effect. The other process I could of used which now thinking about it would have been foil blocking for the logo on the packaging and promotional box. The third skill could have been to buy my own stock to print the promotional box with, because the stock which was available to me marks really easy. The reason I used the stock from the printers was because the net for the promotional box was very big which meant I had to use the roll of matt stock. This is something I would of mentioned to the client and is evaluated and noted which stock I would use if it was to be printed. Other than the three listed I think I have explored and learnt from the different processes.

2. What approaches to/methods of research have you developed and how have they informed your design development process?

My brief seems straight forward, how I moved from Bees to Honey however the project was based around alot of reviews from other honey products to try to improve the design based around the reviews and surveys I carried out.

3. What strengths can you identify in your work and how have/will you capitalise on these?

The layout of Typography and logo were the strongest part of my project. Also I enjoyed trying to use spot colours for the jar designs as the colour of the honey in the jar would act as a second colour. I also wanted to use the spot colour at different opacities to keep the colours limited. Also I like the promotional box and the content, with the clean design the hay also gives it that organic finish, which makes it balanced with legibility and organic farming.

4. What weaknesses can you identify in your work and how will you address these more fully?

The main issue with this project was the stock choice. Some like the self adhesive paper is something that maybe I should buy now and keep for future reference as I now know how hard it is to buy as sheets and not rolls. The other stock I wasn't happy with was the stock for the boxes. The surface was really easy to scratch but this is what was available at the time t the printers, I should have looked for stock and took in my own (DP Blog - Card Mock up).

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

- Definitely crack on with the brief straight away because I have never had left the work to be designed to the lat couple of weeks from the hand in.

-Make pages of ideas and concepts before researching next time because I feel that I spent to much time researching rather than designing

- Choose Stock, produce design early and then get the stock choice correct.

- Get out of the idea of producing work based on the computer start exploring different medias and hand drawn approaches.

- Use Dc blog more and use for influence to my work

6.How would you grade yourself on the following areas:

Attendance 1

Punctuality 1

Motivation 3

Commitment 2

Quantity of work produced 2

Quality of work produced 2

Contribution to the group -

Linney Design

An email I sent to Linney Design based in Mansfield my home town. I thought it would be a productive day if I went to collect some first hand research from Linney's printers and should learn further about Design Production Print. Below is the email I sent Linney's then the reply from Linneys.

Miles Linney

Hello my name is Paul Brandreth currently studying Ba Graphic Design at Leeds College of Art. For my brief I have been asked to research into different printing processes and document them. I am aware that Linney has it's own print section to the company from when I had a day visit with West Notts College with course tutor Julian Bray, however we focused the day at more the design processes rather than printing. I was wondering if it would be possible one afternoon, if I could be shown around the printing processes you have at Linney's to help with my research and collect primary research.

Thank-you for your time

Paul Brandreth

----------------------------------------------------------------------------------------

Good morning Paul

My name is Mike Eccleston and I am a Manager at Linney Print. If you would like to visit us to see our print processes and talk about other print types please call me on 01623 488421 to arrange a date and time to visit.

Regards

Mike Eccleston

Mike Eccleston, Linney Group, Adamsway, Mansfield, Nottinghamshire NG18 4FL, UK.
mikeeccleston@linney.com, T:+44(0)1623488421, M:+44(0)7973124596, www.linneygroup.com

I phoned back and have booked Friday 8th October to have a look around and learn about the printing processes at Linney's Design.

What is good? Presentation

Wednesday 22nd Studio Workshop

We were asked to produce a list of twenty subjects that we as a small group all agreed on what we thought was good, with a small justification next to it.

The next step was to swap lists with an other group and argue why they are bad. This was humerous as anything really could be classed as bad for example.

Manchester - We argued that 6 out of 10 people were drug dealers.

It was really good and an inspiration for me as when I reflect at my work from the previous year I thought that my work was serious and informative but I wanted to start to have more fun with my work.

Maybe for bees look at the bad for the humorous- Being stung?

"Your wallets just been stung" meaning the value of pollination of bees is worth around £400 million so that means that the wages will be higher and the products cost more!

Presentation 22nd September

What is good? Summer brief presentation.

Over the summer this was constantly on my mind as from the first year I will admit I am not the most confident person presenting in front of people. However I thought it was going to be in front of the whole class, luckily it was to another nine people which made me more relaxed.

I think that spending alot of time thinking and researching in depth really help the confidence when presenting because I had learnt my subjects like the back of my hand.

The five things I choose to present were;

1. Bees - because of their importance of pollination

2. Co-Operative - after watching the dispatches documentary on Coca Cola I wanted to look at a big chain of stores based around good ethics

3. Shane Meadows - Lived in Nottingham when he was twenty, and the cultural references in his films

4. Original Source - When in the shower noticed how good it is. Last one as well.

5. Space Elevator - I choose this because it's not built yet and it would be a huge milestone in space exploration. I also had space and exploration in my initial ideas and it was good to link them together.

***Click here to view Presentation Slideshow***

Overall my presentation feedback was really good, probably the best I've heard since starting at Leeds. The presentation was honest and well researched which really helped.

However my five which I choose were subjects I learnt over the summer and alot of everyone else's were things they liked. I think it's good to gain knowledge whitest researching but now I have to choose one of the five above to base several weeks on...