Task 4

CONTEXT
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
BRIEF
Based on the principles that have been introduced in lecture 4 of the Enterprise module and your
responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or
design agencies as objectively as you can.
What opportunities for your own practice have revealed themselves to you as a result of this
analysis and evaluation?
Do not use subjective language or make unfounded comments about other peopleʼs businesses.
It is essential that

Brand 42
Pro's
-Easy to find using google top search "Brand 42"
-Right hand side drop out menu, has links to share the website with people using social and creative networks.
-Navigation on the website is easy to navigate.
-Work is labeled and explains who, why and what each piece of work is for
-Blog to show how their clients are getting on since producing work for them
Con's
-Buttons to view other pages images are abit pixelated.
-Some of the work is pixalated
-Would be good to see some clips or videos of the multimedia work rather than all screen grabs
-Maybe the layout of the navigation good be based around a shape 4 and 2?

Johnny Cupcakes
Pro's
-Easy to find on Google Search
-Shops set out like a bakery, using retro fridges to display shirts.
-Easy Navigation
-Film about how and why the company is succesful and the work ethic of the brand
-Communicates whats new, sold out
-Language used towards audience, Fresh = New relates to the cupcake theme

Con's
-Doesn't advertise, word or mouth social media outlets, to save time and money
-Could have the prices for them main page of shopping
-Website layout and colours are really bold

Rebel Eight
Pro's
-Easy Navigation system for website & Shop
-Number one search for google
-Blog for each artist
-Well layed out using grids

Con's
-Could do with offering more has a blog but something extra to make them stand out
-Could have a gallery of their shops
-Use multimedia, Films or small clips


Summary
-Have a website which is easy to find using google search engine
-Use social media to share links and information towards the website, maybe a menu when you move the mouse over the links to share appear
-Use film or small clips as well as screen shots
-A blog to show what work inspires me
-Have some work which people can purchase from, (Screen prints
-Good use of typography and colour schemes
-Have a menu of projects/clients produced work for