Lecture Four: How to successfully promote youself

Notes: Six Easy Steps

How can I stand out?

Methods to get noticed

-Marketing communication Exhibitions

-Trade fairs

-Public Relations

-Merchandising

-Advertising

-Sponsorship

-Direct Mail

-Sales Promo

-Publicity

-Personal Selling

1.Get their attention

Friendly personal approach

Networking

Face to Face

Productive conversation

Business card

Something memorable

Quirky to set you apart

2.Build their interest

Website

Portfolio

Information Packs

Catalogue

Exhibition

3.Convince them

Artist statement

Recomendations

Testimonials

Awards

Community engagement

Professional bodies

Charity events

4.Make offer irresistible

Value proposition

Pricing strategies

Packaging

Try before you buy

Recommendations

Differentiation

5.Close the sale

Convenience

Buy it now

Rightplace

Delivery

Personal Selling

Interactive

Putting emphasis on them

6.After sale service

Advertising

Public relations

Merchandising

Maintaining contact

Building Relationships

AIDA - Attention, Interest, Desire, Action

Media Usage

Newspaper

Magazine

Radio + TV

Internet

Social Networking

Trade Magazines

Public Space Advertising

Business to business

Special Industry

Sales Director

Employer

Communications