Paul Brandreth
Graphics Design Level 6
Has technology changed the priciples of advertising?
Introduction/ history of technology distrubutions of advertsments from 1990- Presnt
Dyer, G (1982) Advertising as Commuincation, London, Methuen & Co. Ltd
Bullmore, J (1991) More Bull More, Oxfordshire: World Advertising Research Center
Turow, J (2009) The Advertising And Consumer Culture Reader, New York: Routledge
Audiences and methods – How can companies market and analysis advertisements
Analysing adverts online and mobile, how did they used to analysis adverts- Is it better?
Armstron, S (1997) Advertising on The Internet, London : Konan Page
Graphic Language & Typography / Image for advertising - Visual
Has new technologys change the priniciples of traditional advertisments
Compare 90’s advert- billboard to 2011 mobile advertsiments, try to find the same company or product. Or compare a 2011 billboard to a mobile advert using the same company. Comparing the 90’s to 2011 it already would have changed culturally due to trends.
Johnson, F.L (2008) Imaging in Advertising, New York: Routeledge
Goddard, A (1998) The Language of Advertising, London: Routeledge
Bullmore, J (1991) More Bull More, Oxfordshire: World Advertising Research Center
Cobley, P (2003) Introducing Semiotics, USA: Totem Books
Klein, N. (2005) No Logo, London: Harper Collins Publishers
“One might simplify this by saying: men act and women appear. Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relations of women to themselves.” Berger(1972: 47)
“Soon after we can see, we are aware that we can also been seen. The eye of the other combines with our own eye to make it fully credible that we are part of the visual world” Berger (1972/ 9)
“Publicity increasingly uses sexuality is never free in itself; it is a symbol for something presumed to be larger than it; the good life in which you can buy whatever you want. To be able to buy is the same thing as being sexually desirable… Usually it is the implicit message, If you are able to buy this product you will be loveable. If you cannot buy it, you will be less lovable.” Berger (1972/ 144)
“Men survey women before treating them. Consequently how a woman appears to a man can determined how she will be treated”(Berger 1972/ 46).
“Advertisements are selling us something else besides consumer good: in providing us with a structure in which we, and those goods, are interchangeable, they are selling us ourselves.” Williamson (1978 /13)
“These early days of research into woman’s place in film history quickly established the fact that women had been excluded from the production and making of films, possibly in proportion to their notorious exploitation as sexual objects on screen” Mulvey (1989/113).
Delivery of product- What restricitons do new tecnologies have compared to more traditional advertising formats. Look at the restricitons to screen size, typography used, button size. Technolgy side.
Armstron, S (1997) Advertising on The Internet, London : Konan Page
Where is the money within advertising. Over a period from 90s to present analysis the use of modern technolgy and the decrease of traditional advertising. Charts, Information, why?
Armstron, S (1997) Advertising on The Internet, London : Konan Page
Turow, J (2009) The Advertising And Consumer Culture Reader, New York: Routledge
Conclusion
Bibliography
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Berger, J. (1972) Ways of Seeing, London: Penguin
Burke. J. (2000) Vision, the Gaze, and the Function of the Senses in Celestina, Pennsylvania: The Pennsylvania State University Press
Mulvey, L. (1989) Visual and other pleasures, Hampshire :Palgrave
Mulvey, L. (1996) Fetishism and Curiosity, London : British Film Institute
Toland Frith, K. (1997) Undressing The Ad, New York : Peter Lang Publications
Williamson, J. (2002) Decoding Advertisements, London : Marion Boyars Publishers Ltd
Baudrillard, J. (2006) Simulacra And Simulation, United States of America: The University of Michigan Press
Klein, N. (2005) No Logo, London: Harper Collins Publishers
Cobley, P (2003) Introducing Semiotics, USA: Totem Books
Turow, J (2009) The Advertising And Consumer Culture Reader, New York: Routledge
Nava, M (1997) Buy This Book Studies in Advertising And Consumption, Oxon: Routledge
Bullmore, J (1991) More Bull More, Oxfordshire: World Advertising Research Center
Miller, D (1987) Material Culture And Mass Consumption, Oxford: Basil Blackwell Limited
Armstron, S (1997) Advertising on The Internet, London : Konan Page
Dyer, G (1982) Advertising as Commuincation, London, Methuen & Co. Ltd
Sharma, C (2008) Mobile Advertising, New Jersey: John Wiley & Sons Inc.
Cappo, J (2003) The Future of Advertising, United States of America: McGraw-Hill Books
Gauntlett, D (2007) Creative Exploration, Oxon: Routeledge
Johnson, F.L (2008) Imaging in Advertising, New York: Routeledge
Goddard, A (1998) The Language of Advertising, London: Routeledge
http://www.guardian.co.uk/technology/appsblog/2011/sep/05/mobile-advertising-inventory-google
http://www.mobilemarketer.com/cms/news/advertising/7312.html
http://www.asab.org.uk/Resource-Centre/~/media/Files/ASA/Reports/The_regulation_of_new_media_advertising.ashx
http://www.amazon.com/Mobile-advertising-formats-smartphones-INTELLIGENCE/dp/B002F1RBVI
