Tuesday 18 January 2011
I Am Associates
I Am Associates
London
'i-am' associates
The Old School House
66 Leonard St
London
EC2A 4LW
Tel: +44(0) 20 7613 4114
Fax: +44(0) 20 7613 4224
Email: hello@i-amonline.com
At least 20 staff work for the company
Can download the case study for each client
We are 'i-am'. We create innovative and profitable customer experiences through our expertise in brand consultancy, interior design and employee engagement. We create customer experiences that build advocacy and business profitability.
Brand Strategy
A solid brand strategy encapsulates the personality of your company and provides a clear plan as to how you will transmit this personality to your customers and other stakeholders. This includes your brand identity, brand expression and brand application. 'i-am' has worked with lots of companies developing brand strategies that transform business. Mexican food outlet, Chilango, underwent a full brand strategy makeover with 'i-am', which included brand naming, restaurant interior design, brand identity, and brand culture. The result has been stupendous with the restaurant seeing 100% uplift in sales. 'i-am's Six-Stage Approach to positioning brands for success has proved successful for new companies and those looking for brand revitalisation. We've created powerful and cohesive brand strategies equipping our clients with the tools to stand out from the crowd.
Brand Identity
Your brand identity is much more than a logo: it's the colour and packaging, the space in which you deliver your services and products - whether physical or virtual; it's the definition and essence. It's about focusing in on what's special about your company and communicating it effectively so it stands out against competitors and appealingly to your customers. New India Bank approached 'i-am' with a clear mission: to extend its reach to the multitude of new small and medium businesses in the country. 'i-am' created a new ultra-modern and corporate identity for the bank, which started out serving Mumbai taxi drivers, and has completely transformed its estate. The Bank has built a new service focused culture with its identity ready to take on its new goals.
Commercial Interior Design
One of the key elements to a triumphant customer experience is offering a business environment that is not only welcoming and appealing, but also conducive to sales. 'i-am's creative team includes commercial interior design specialists that have worked on restaurant interior design, estate agent interior design, retail shop interior design and financial services interior design and others to revolutionise physical environments. 'i-am' worked with ground-breaking fashion brand, Diesel to rethink the retail brand strategy, coming up with a range of outside-the-box retail environment concepts. We also worked with the Co-operative Bank and developed the greenest bank in the UK with new retail concept that has seen business exceed targets. With an increasing expectation for unique and effective online presence, the virtual environment is, for some companies, as essential to the customer experience as the physical. We excel in delivering both exceptional digital and interior design, extracting our clients' visual identity into a more tangible reality, uniting it with the end-product, and leaving a lasting impression on their customers.
Employee Engagement and Brand Culture
When you've got a solid business proposition and brand identity - your company will need a great team of people behind it to ensure all this hard work has not gone to waste. Your employees are the frontline army of the customer experience, so it's crucial they've got ample understanding of the brand and its character. In many ways, they are the face of your brand. This is why we work with our clients to maximise every aspect of employee engagement 'i-am' worked with Platform, the intermediary mortgage lender of Britannia Building Society to "bring the brand to life in a way that engaged employees". By holding two Customer Summits and a series of workshops involving all employees, 'i-am' were able to help Platform develop an effective 'people process' that has brought a promise to customers that the team can genuinely keep.
London
'i-am' associates
The Old School House
66 Leonard St
London
EC2A 4LW
Tel: +44(0) 20 7613 4114
Fax: +44(0) 20 7613 4224
Email: hello@i-amonline.com
At least 20 staff work for the company
Can download the case study for each client
We are 'i-am'. We create innovative and profitable customer experiences through our expertise in brand consultancy, interior design and employee engagement. We create customer experiences that build advocacy and business profitability.
Brand Strategy
A solid brand strategy encapsulates the personality of your company and provides a clear plan as to how you will transmit this personality to your customers and other stakeholders. This includes your brand identity, brand expression and brand application. 'i-am' has worked with lots of companies developing brand strategies that transform business. Mexican food outlet, Chilango, underwent a full brand strategy makeover with 'i-am', which included brand naming, restaurant interior design, brand identity, and brand culture. The result has been stupendous with the restaurant seeing 100% uplift in sales. 'i-am's Six-Stage Approach to positioning brands for success has proved successful for new companies and those looking for brand revitalisation. We've created powerful and cohesive brand strategies equipping our clients with the tools to stand out from the crowd.
Brand Identity
Your brand identity is much more than a logo: it's the colour and packaging, the space in which you deliver your services and products - whether physical or virtual; it's the definition and essence. It's about focusing in on what's special about your company and communicating it effectively so it stands out against competitors and appealingly to your customers. New India Bank approached 'i-am' with a clear mission: to extend its reach to the multitude of new small and medium businesses in the country. 'i-am' created a new ultra-modern and corporate identity for the bank, which started out serving Mumbai taxi drivers, and has completely transformed its estate. The Bank has built a new service focused culture with its identity ready to take on its new goals.
Commercial Interior Design
One of the key elements to a triumphant customer experience is offering a business environment that is not only welcoming and appealing, but also conducive to sales. 'i-am's creative team includes commercial interior design specialists that have worked on restaurant interior design, estate agent interior design, retail shop interior design and financial services interior design and others to revolutionise physical environments. 'i-am' worked with ground-breaking fashion brand, Diesel to rethink the retail brand strategy, coming up with a range of outside-the-box retail environment concepts. We also worked with the Co-operative Bank and developed the greenest bank in the UK with new retail concept that has seen business exceed targets. With an increasing expectation for unique and effective online presence, the virtual environment is, for some companies, as essential to the customer experience as the physical. We excel in delivering both exceptional digital and interior design, extracting our clients' visual identity into a more tangible reality, uniting it with the end-product, and leaving a lasting impression on their customers.
Employee Engagement and Brand Culture
When you've got a solid business proposition and brand identity - your company will need a great team of people behind it to ensure all this hard work has not gone to waste. Your employees are the frontline army of the customer experience, so it's crucial they've got ample understanding of the brand and its character. In many ways, they are the face of your brand. This is why we work with our clients to maximise every aspect of employee engagement 'i-am' worked with Platform, the intermediary mortgage lender of Britannia Building Society to "bring the brand to life in a way that engaged employees". By holding two Customer Summits and a series of workshops involving all employees, 'i-am' were able to help Platform develop an effective 'people process' that has brought a promise to customers that the team can genuinely keep.
Monday 17 January 2011
Task 5
CONTEXT
Over the past 10 weeks you have been asked you to research and respond to 5 key questions in
the form of a set of tasks. These are:-
o Who am I – who are they ?
o Where are they – How will they find me ?
o How will I promote myself – what do they want to hear ?
o Who else is out there – how good are they ?
Statements summarising your research should have been posted to your enterprise blog and
should form the basis of an ongoing inquiry.
BRIEF
Write 10 short but informative statements that identify your distinctive ‘positioning’ as a Graphic
Designer. Your statements should consider your ambitions, skills and areas of creative interest in
relation to the market, your clients, competition and possible collaborators and should be based on
the information that you have collected in response to the set tasks.
You will need to compare a list of your skills and services against customer/client needs to those of
your competitors, this should help you determine how your company is unique.
-I will have a strong up to date portfolio on the internet
-To be aware of competition out their and make sure that I can offer something more
-To be able to execute simple but strong ideas for clients brief
-Start to think more conceptual with the work I produce
-Be aware of new technologies appearing and being able to adapt design to them
-Start to involve more image in my work and produce some more traditional print work
-Start thinking about producing a website and business card
-Always keep attending events and keep in touch with clients
-Write a mission statement for myself, so that people who look at my work understand who and why I produce the work I do
-Always keep up-to date with my portfolio as I would like to travel for a few years,
Over the past 10 weeks you have been asked you to research and respond to 5 key questions in
the form of a set of tasks. These are:-
o Who am I – who are they ?
o Where are they – How will they find me ?
o How will I promote myself – what do they want to hear ?
o Who else is out there – how good are they ?
Statements summarising your research should have been posted to your enterprise blog and
should form the basis of an ongoing inquiry.
BRIEF
Write 10 short but informative statements that identify your distinctive ‘positioning’ as a Graphic
Designer. Your statements should consider your ambitions, skills and areas of creative interest in
relation to the market, your clients, competition and possible collaborators and should be based on
the information that you have collected in response to the set tasks.
You will need to compare a list of your skills and services against customer/client needs to those of
your competitors, this should help you determine how your company is unique.
-I will have a strong up to date portfolio on the internet
-To be aware of competition out their and make sure that I can offer something more
-To be able to execute simple but strong ideas for clients brief
-Start to think more conceptual with the work I produce
-Be aware of new technologies appearing and being able to adapt design to them
-Start to involve more image in my work and produce some more traditional print work
-Start thinking about producing a website and business card
-Always keep attending events and keep in touch with clients
-Write a mission statement for myself, so that people who look at my work understand who and why I produce the work I do
-Always keep up-to date with my portfolio as I would like to travel for a few years,
Task 4
CONTEXT
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
BRIEF
Based on the principles that have been introduced in lecture 4 of the Enterprise module and your
responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or
design agencies as objectively as you can.
What opportunities for your own practice have revealed themselves to you as a result of this
analysis and evaluation?
Do not use subjective language or make unfounded comments about other peopleʼs businesses.
It is essential that
Brand 42
Pro's
-Easy to find using google top search "Brand 42"
-Right hand side drop out menu, has links to share the website with people using social and creative networks.
-Navigation on the website is easy to navigate.
-Work is labeled and explains who, why and what each piece of work is for
-Blog to show how their clients are getting on since producing work for them
Con's
-Buttons to view other pages images are abit pixelated.
-Some of the work is pixalated
-Would be good to see some clips or videos of the multimedia work rather than all screen grabs
-Maybe the layout of the navigation good be based around a shape 4 and 2?
Johnny Cupcakes
Pro's
-Easy to find on Google Search
-Shops set out like a bakery, using retro fridges to display shirts.
-Easy Navigation
-Film about how and why the company is succesful and the work ethic of the brand
-Communicates whats new, sold out
-Language used towards audience, Fresh = New relates to the cupcake theme
Con's
-Doesn't advertise, word or mouth social media outlets, to save time and money
-Could have the prices for them main page of shopping
-Website layout and colours are really bold
Rebel Eight
Pro's
-Easy Navigation system for website & Shop
-Number one search for google
-Blog for each artist
-Well layed out using grids
Con's
-Could do with offering more has a blog but something extra to make them stand out
-Could have a gallery of their shops
-Use multimedia, Films or small clips
Summary
-Have a website which is easy to find using google search engine
-Use social media to share links and information towards the website, maybe a menu when you move the mouse over the links to share appear
-Use film or small clips as well as screen shots
-A blog to show what work inspires me
-Have some work which people can purchase from, (Screen prints
-Good use of typography and colour schemes
-Have a menu of projects/clients produced work for
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
BRIEF
Based on the principles that have been introduced in lecture 4 of the Enterprise module and your
responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or
design agencies as objectively as you can.
What opportunities for your own practice have revealed themselves to you as a result of this
analysis and evaluation?
Do not use subjective language or make unfounded comments about other peopleʼs businesses.
It is essential that
Brand 42
Pro's
-Easy to find using google top search "Brand 42"
-Right hand side drop out menu, has links to share the website with people using social and creative networks.
-Navigation on the website is easy to navigate.
-Work is labeled and explains who, why and what each piece of work is for
-Blog to show how their clients are getting on since producing work for them
Con's
-Buttons to view other pages images are abit pixelated.
-Some of the work is pixalated
-Would be good to see some clips or videos of the multimedia work rather than all screen grabs
-Maybe the layout of the navigation good be based around a shape 4 and 2?
Johnny Cupcakes
Pro's
-Easy to find on Google Search
-Shops set out like a bakery, using retro fridges to display shirts.
-Easy Navigation
-Film about how and why the company is succesful and the work ethic of the brand
-Communicates whats new, sold out
-Language used towards audience, Fresh = New relates to the cupcake theme
Con's
-Doesn't advertise, word or mouth social media outlets, to save time and money
-Could have the prices for them main page of shopping
-Website layout and colours are really bold
Rebel Eight
Pro's
-Easy Navigation system for website & Shop
-Number one search for google
-Blog for each artist
-Well layed out using grids
Con's
-Could do with offering more has a blog but something extra to make them stand out
-Could have a gallery of their shops
-Use multimedia, Films or small clips
Summary
-Have a website which is easy to find using google search engine
-Use social media to share links and information towards the website, maybe a menu when you move the mouse over the links to share appear
-Use film or small clips as well as screen shots
-A blog to show what work inspires me
-Have some work which people can purchase from, (Screen prints
-Good use of typography and colour schemes
-Have a menu of projects/clients produced work for
Task 3
BRIEF
Based on the principles that have been introduced so far in the Enterprise module and your
findings in previous tasks, evaluate the most suitable marketing methodologies for your
own practice and the most effective methods to reach your potential customers.
It is essential that you make references to some of the methodologies in the ʻMarketing
Communication Mixʼ and evaluate the ʻPlaceʼ that will give you the greatest competitive
advantage and be convenient for your clients / customers.
How do I promote myself?
The companies I have identified in previous tasks are not really local companies, for me where I work is also important. The most popular place I would like to live and try to work is within London, or abroad for a while. This is important to identify so that the communication method best suits
Suitable Marketing Methodologies:
• Be able to show clients who I am and the work I produce
• Be aware of what the clients would be interested in
• Show the skills that I can offer to the client as they need to know what I’m capable of
• This also creates a good relationship and contact
• Find some industrial experience as a building block
• Tell that employee my strengths and be honest why I would be suited to work for the company
Effective Promotional Methods:
• A memorable business card which is unique, stands out, communicates who I am and how to get in contact or view my portfolio online
• Online portfolio to demonstrate my best work and show the clients what I can do. Easy to use simple and clean
• Also on my website have a link for a blog which shows a collection of work which inspires me
• Create a contact list to communicate either with email or by phone.
• Maybe have some selected work from my portfolio onto my phone to be able to show clients and then I could give them a business card to refer them to the online portfolio.
• Winning awards would be good to promote myself, such as YCN or D&AD.
Thursday 6 January 2011
Task Two - PPD
Task Two
1 Local
1 National
1 European
1 Transnational
Local
Propaganda Leeds
Key Contact:
Laura Kynaston
Joint Managing Director
Propaganda Ltd
T: +44 (0) 113 237 2888
laura.kynaston@propaganda.co.uk
Propaganda is an advertising company based in Leeds. Some of the clients Propaganda has worked for include, Republic, The Car People, Boost and Greggs. "There are few agencies outside London that share our experience in delivering a brand strategy through TV, Press, Outdoor and Digital based campaigns, and there are even fewer who have matched us for awards won for creativity. But all that is worthless if it doesn’t get results for you. That’s why everything we do is fuelled by a passion for great insight; that’s what brings great outcomes," Propagandas thoughts on advertising. "It doesn’t really matter. What is important is that we think, we challenge, we create and we deliver results. We use our knowledge and experience working on everything from start-ups to some of the UK’s biggest brands to transform businesses. To take them to places they never thought possible. That’s what we do."
National
Brand 42
Bermondsey Studios
3 Morocco Street
London
SE1 3HB
020 7407 9797
Brand 42 is a Creative agency based in London that specializes in Strategic Brand insight and all things digital to tell stories and interact with audiences. The company motto is "to work hard & smart for clients to make their businesses better in all aspects.Brand 42 is an independent company. Some of the clients Brand 42 has worked for include metro, Red Stripe and CNN.
Europe
Bambo
www.studiobambo.com
Barcelona
C/ Xucla, 23 ,5°1
08001 Barcelona
Spain
"Bambo is a young and fresh graphic design studio located in Barcelona. Passionated, exigent and creative, in Bambo we trust in design."
Transnational
Benny Gold
www.bennygold.com
San Francisco
Graphic designer who graduated then work at a small company then a larger graphic design company, and when he did some work for a big company he decided that he was creatively restricted and thats why he created Benny Gold. It is something I would be interested in because I love type as image but haven't really got much in my portfolio at the minute to help support it.
1 Local
1 National
1 European
1 Transnational
Local
Propaganda Leeds
Key Contact:
Laura Kynaston
Joint Managing Director
Propaganda Ltd
T: +44 (0) 113 237 2888
laura.kynaston@propaganda.co.uk
Propaganda is an advertising company based in Leeds. Some of the clients Propaganda has worked for include, Republic, The Car People, Boost and Greggs. "There are few agencies outside London that share our experience in delivering a brand strategy through TV, Press, Outdoor and Digital based campaigns, and there are even fewer who have matched us for awards won for creativity. But all that is worthless if it doesn’t get results for you. That’s why everything we do is fuelled by a passion for great insight; that’s what brings great outcomes," Propagandas thoughts on advertising. "It doesn’t really matter. What is important is that we think, we challenge, we create and we deliver results. We use our knowledge and experience working on everything from start-ups to some of the UK’s biggest brands to transform businesses. To take them to places they never thought possible. That’s what we do."
National
Brand 42
Bermondsey Studios
3 Morocco Street
London
SE1 3HB
020 7407 9797
Brand 42 is a Creative agency based in London that specializes in Strategic Brand insight and all things digital to tell stories and interact with audiences. The company motto is "to work hard & smart for clients to make their businesses better in all aspects.Brand 42 is an independent company. Some of the clients Brand 42 has worked for include metro, Red Stripe and CNN.
Europe
Bambo
www.studiobambo.com
Barcelona
C/ Xucla, 23 ,5°1
08001 Barcelona
Spain
"Bambo is a young and fresh graphic design studio located in Barcelona. Passionated, exigent and creative, in Bambo we trust in design."
Transnational
Benny Gold
www.bennygold.com
San Francisco
Graphic designer who graduated then work at a small company then a larger graphic design company, and when he did some work for a big company he decided that he was creatively restricted and thats why he created Benny Gold. It is something I would be interested in because I love type as image but haven't really got much in my portfolio at the minute to help support it.
Task One PPD
Task One
Brand 42
What areas of Graphic design most interest me?
- Branding
- Corporate Identity
- Information Graphics
Possible client groups related to the areas that I am most interested in are:
- Brand42
- Love Creative
- Pearl Fisher
- Taxi Studio (Bristol)
What skills do I have and how do they relate to the needs of the client group?
- Clear Branding ideas
- Answering to the brief or clients needs
- Fine detail/ Professional finish
- Software Skills
What skills are needed and what do I need to develop?
- Keep in touch with where technology is moving. Aware or gain knowledge of how to apply design to these new technologies emerging
- Develop a higher and better finish towards logo design
- Be able to use identity of a brand and apply to advertisements
What are my professional/creative aims and how do they relate to the needs of the client group?
- Become a strong branding designer
- Be able to communicate ideas for up and coming technologies
- Develop work that together makes a strong, creative, conceptual portfolio
4 P'S - Price, Product, Place, Promote
- Find out where and who my work belongs/ aimed at
- Note the value of my work
- Offer something different to stand out against the competition
- Monitor work and interest
Summary
Write a list of all the possible client groups that use graphic design in the development,
production, distribution, promotion and/or communication of their products or services.
Identify one client group that reflects your current ambitions within the graphic design area
(music industry, retail, publishing, education etc.) and focus on identifying:-
The area of graphic design I want to work towards is branding and corporate identity. The reason for choosing this area of design is because from my time studying at College my work has started to move towards the branding side of design. I enjoy the work which I produce, I think when something simple is executed well it gains my attention and looks interesting to look at.
The companies I have listed above are all based within the UK. I think it would be great if I was to gain industrial experience with any of the companies above to gain a greater understanding for what they have as there strengths and what they could improve on so that this would be something I could work on for my third year. My strengths within design is the use of typography and colour, information graphics, these are similar towards the companies that I have listed above however I think it would help if I had a good understanding of how to or some knowledge of how design can be applied to new technologies, as design is always moving forward and companies are competing with each other to keep up with emerging technology.
As a designer I want to have a up to date portfolio containing strong conceptual designs, creative and a strong portfolio. To gain this I will need to work hard to produce logo designs, applying design to advertisements as I think these are my weaknesses that could hold me back from gaining this goal.
Brand 42
What areas of Graphic design most interest me?
- Branding
- Corporate Identity
- Information Graphics
Possible client groups related to the areas that I am most interested in are:
- Brand42
- Love Creative
- Pearl Fisher
- Taxi Studio (Bristol)
What skills do I have and how do they relate to the needs of the client group?
- Clear Branding ideas
- Answering to the brief or clients needs
- Fine detail/ Professional finish
- Software Skills
What skills are needed and what do I need to develop?
- Keep in touch with where technology is moving. Aware or gain knowledge of how to apply design to these new technologies emerging
- Develop a higher and better finish towards logo design
- Be able to use identity of a brand and apply to advertisements
What are my professional/creative aims and how do they relate to the needs of the client group?
- Become a strong branding designer
- Be able to communicate ideas for up and coming technologies
- Develop work that together makes a strong, creative, conceptual portfolio
4 P'S - Price, Product, Place, Promote
- Find out where and who my work belongs/ aimed at
- Note the value of my work
- Offer something different to stand out against the competition
- Monitor work and interest
Summary
Write a list of all the possible client groups that use graphic design in the development,
production, distribution, promotion and/or communication of their products or services.
Identify one client group that reflects your current ambitions within the graphic design area
(music industry, retail, publishing, education etc.) and focus on identifying:-
The area of graphic design I want to work towards is branding and corporate identity. The reason for choosing this area of design is because from my time studying at College my work has started to move towards the branding side of design. I enjoy the work which I produce, I think when something simple is executed well it gains my attention and looks interesting to look at.
The companies I have listed above are all based within the UK. I think it would be great if I was to gain industrial experience with any of the companies above to gain a greater understanding for what they have as there strengths and what they could improve on so that this would be something I could work on for my third year. My strengths within design is the use of typography and colour, information graphics, these are similar towards the companies that I have listed above however I think it would help if I had a good understanding of how to or some knowledge of how design can be applied to new technologies, as design is always moving forward and companies are competing with each other to keep up with emerging technology.
As a designer I want to have a up to date portfolio containing strong conceptual designs, creative and a strong portfolio. To gain this I will need to work hard to produce logo designs, applying design to advertisements as I think these are my weaknesses that could hold me back from gaining this goal.
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