I Am Associates

I Am Associates
London
'i-am' associates
The Old School House
66 Leonard St
London
EC2A 4LW

Tel: +44(0) 20 7613 4114
Fax: +44(0) 20 7613 4224

Email: hello@i-amonline.com

At least 20 staff work for the company
Can download the case study for each client







We are 'i-am'. We create innovative and profitable customer experiences through our expertise in brand consultancy, interior design and employee engagement. We create customer experiences that build advocacy and business profitability.

Brand Strategy
A solid brand strategy encapsulates the personality of your company and provides a clear plan as to how you will transmit this personality to your customers and other stakeholders. This includes your brand identity, brand expression and brand application. 'i-am' has worked with lots of companies developing brand strategies that transform business. Mexican food outlet, Chilango, underwent a full brand strategy makeover with 'i-am', which included brand naming, restaurant interior design, brand identity, and brand culture. The result has been stupendous with the restaurant seeing 100% uplift in sales. 'i-am's Six-Stage Approach to positioning brands for success has proved successful for new companies and those looking for brand revitalisation. We've created powerful and cohesive brand strategies equipping our clients with the tools to stand out from the crowd.

Brand Identity
Your brand identity is much more than a logo: it's the colour and packaging, the space in which you deliver your services and products - whether physical or virtual; it's the definition and essence. It's about focusing in on what's special about your company and communicating it effectively so it stands out against competitors and appealingly to your customers. New India Bank approached 'i-am' with a clear mission: to extend its reach to the multitude of new small and medium businesses in the country. 'i-am' created a new ultra-modern and corporate identity for the bank, which started out serving Mumbai taxi drivers, and has completely transformed its estate. The Bank has built a new service focused culture with its identity ready to take on its new goals.

Commercial Interior Design
One of the key elements to a triumphant customer experience is offering a business environment that is not only welcoming and appealing, but also conducive to sales. 'i-am's creative team includes commercial interior design specialists that have worked on restaurant interior design, estate agent interior design, retail shop interior design and financial services interior design and others to revolutionise physical environments. 'i-am' worked with ground-breaking fashion brand, Diesel to rethink the retail brand strategy, coming up with a range of outside-the-box retail environment concepts. We also worked with the Co-operative Bank and developed the greenest bank in the UK with new retail concept that has seen business exceed targets. With an increasing expectation for unique and effective online presence, the virtual environment is, for some companies, as essential to the customer experience as the physical. We excel in delivering both exceptional digital and interior design, extracting our clients' visual identity into a more tangible reality, uniting it with the end-product, and leaving a lasting impression on their customers.

Employee Engagement and Brand Culture
When you've got a solid business proposition and brand identity - your company will need a great team of people behind it to ensure all this hard work has not gone to waste. Your employees are the frontline army of the customer experience, so it's crucial they've got ample understanding of the brand and its character. In many ways, they are the face of your brand. This is why we work with our clients to maximise every aspect of employee engagement 'i-am' worked with Platform, the intermediary mortgage lender of Britannia Building Society to "bring the brand to life in a way that engaged employees". By holding two Customer Summits and a series of workshops involving all employees, 'i-am' were able to help Platform develop an effective 'people process' that has brought a promise to customers that the team can genuinely keep.