Wrap it up feedback

From the above response the feedback was really good. The stock and colours worked really well to communicate the subject bees. The colours were going to be black and yellow for bees but also as a warning of the importance of the bee and the decrease in numbers. Maybe look into more nets and the use of them.

Enterprise

Enterprise session: Useful words to look back at when making a statement*

Notes from Linney Print

Wrap It Up

Project Rationale

Importance of Bees

Enterprise: Living Cost

Living cost sheet we created in the Enterprise session. This is an idea of how much money we will need roughly to survive in the real world. This also gives an idea how much I would need when looking for jobs as well.

Lecture Four: How to successfully promote youself

Notes: Six Easy Steps

How can I stand out?

Methods to get noticed

-Marketing communication Exhibitions

-Trade fairs

-Public Relations

-Merchandising

-Advertising

-Sponsorship

-Direct Mail

-Sales Promo

-Publicity

-Personal Selling

1.Get their attention

Friendly personal approach

Networking

Face to Face

Productive conversation

Business card

Something memorable

Quirky to set you apart

2.Build their interest

Website

Portfolio

Information Packs

Catalogue

Exhibition

3.Convince them

Artist statement

Recomendations

Testimonials

Awards

Community engagement

Professional bodies

Charity events

4.Make offer irresistible

Value proposition

Pricing strategies

Packaging

Try before you buy

Recommendations

Differentiation

5.Close the sale

Convenience

Buy it now

Rightplace

Delivery

Personal Selling

Interactive

Putting emphasis on them

6.After sale service

Advertising

Public relations

Merchandising

Maintaining contact

Building Relationships

AIDA - Attention, Interest, Desire, Action

Media Usage

Newspaper

Magazine

Radio + TV

Internet

Social Networking

Trade Magazines

Public Space Advertising

Business to business

Special Industry

Sales Director

Employer

Communications

Lecture Three: What are you worth?

Notes

Create something new

Creativity- Change Cultures

Philip Kurtler

C-Creativity

C-Communication

D-Delivery

V-Value

T-Target Market

P-Profit

Insight - Experiences and inside knowledge

Your Ethics

Product useful and Entertaining

Wheres the money?

Greatest Human Needs

-food

-housing

-medicine

-transport

-insurance

-new technology

Reduced Human Needs

-Organic farming

-religion

-health spas

-recreation

A Value Proposition

-Overall aim Mission

-Specific Aims

-Objectives

Lecture Two: Ideas & Opportunities

Notes

Wrong Time

P-Politicians

E-Economics not advanced enough

S-Society had no need

T-Technology

Da Vinci

Gun

Helicopter

Leonardo Da Vinci was subject to Pest. The ideas he thought of were to advanced for their time.

The Right Time

Concorde

P-The benefit of developing a flight between UK and France

E-Project was economically possible

S-Travel faster from UK to America

T-UK and France joined forces to share technology and make it happen

What type of creative are you?

Evolution - Revolution

Manager - Opportunist

Caution - Risk Taker

Entrepreneur

Owner/Entrepreneur

Owner/Manager

Owner/Worker

Price/Place/Product/Promotion

www.getsetforbussiness.com

Will anyone buy it - Supply demand

You for me

for customer

for the planet

for stake holders

The environment

My environment - internal

my skills/ lifestyle/ Resource, Colleagues

Micro Environment

Network Relations, Close business associates

Macro Environment

-World market

-Currency

-Politics

-Technology

-Social Trends

-Behaviors

-Pollution

-Taxes

(things we have to respond to- have to adapt and respond.)

Linney Design

An email I sent to Linney Design based in Mansfield my home town. I thought it would be a productive day if I went to collect some first hand research from Linney's printers and should learn further about Design Production Print. Below is the email I sent Linney's then the reply from Linneys.

Miles Linney

Hello my name is Paul Brandreth currently studying Ba Graphic Design at Leeds College of Art. For my brief I have been asked to research into different printing processes and document them. I am aware that Linney has it's own print section to the company from when I had a day visit with West Notts College with course tutor Julian Bray, however we focused the day at more the design processes rather than printing. I was wondering if it would be possible one afternoon, if I could be shown around the printing processes you have at Linney's to help with my research and collect primary research.

Thank-you for your time

Paul Brandreth

----------------------------------------------------------------------------------------

Good morning Paul

My name is Mike Eccleston and I am a Manager at Linney Print. If you would like to visit us to see our print processes and talk about other print types please call me on 01623 488421 to arrange a date and time to visit.

Regards

Mike Eccleston

Mike Eccleston, Linney Group, Adamsway, Mansfield, Nottinghamshire NG18 4FL, UK.
mikeeccleston@linney.com, T:+44(0)1623488421, M:+44(0)7973124596, www.linneygroup.com

I phoned back and have booked Friday 8th October to have a look around and learn about the printing processes at Linney's Design.

Enterprise Lecture 1 - 27th September

Part 1 - How to get yourself out there!

Enterprise Lecture

27th September

Notes from lecture

A good website for young designers starting off their own business is the :

www.designcouncil.org

Above - Screen shot from Design Council website

What is successful?

What went wrong?

Advice

Research

Reports + more

I think this is appropriate later on in the tasks to refer to help understand where the gaps are in the market and understanding where I can fit in the market to be successful

The image above shows the percentage of work given to Big, Medium and Small design agencies. Obviously there are alot more smaller businesses than larger companies but they are taken alot of the design market at the minute. The larger companies has to pay out for holidays food, toilet facilities ect.

Marketing Roles

1.Identify customer needs to develop new products

2.Develop pricing strategies

3.Promote products to a target market

4.Identify distribution networks

5.Add value to your product through customer benefits

6.Monitor the performance of the products

Identifying customer needs

Diagram above shows the process of developing a product. It can be applied to us graphic designers when producing our work

Tips for your value proposition

Make it short

Be specific

Use your customer’s language

Pass the ‘gut feeling test’

Networking Events

The lecture explained that it is important to regularly keep in touch and add contacts in the creative industry to your phonebook just because when they have a job or need some job doing they will know that they have someone who can do it for them. Networking maybe design exhibitions, trade shows, clients ...

Working all hours.

After being told the story about a photographer working for Gatecrasher and not getting paid and even if he did it wouldn't of covered his traveling costs. It is important to negotiate the deal and get something signed or an invoice.

The Four P's

Promotion is important! How do you stand out against the rest. Elephant in a garden?