Create something new
Creativity- Change Cultures
Philip Kurtler
C-Creativity
C-Communication
D-Delivery
V-Value
T-Target Market
P-Profit
Insight - Experiences and inside knowledge
Your Ethics
Product useful and Entertaining
Wheres the money?
Greatest Human Needs
-food
-housing
-medicine
-transport
-insurance
-new technology
Reduced Human Needs
-Organic farming
-religion
-health spas
-recreation
A Value Proposition
-Overall aim Mission
-Specific Aims
-Objectives
No comments:
Post a Comment